Services

Six disciplines for custom proptech builds

PropForge AI delivers studio services — not software you subscribe to, not accredited training, not brokerage representation. Each discipline includes scoping, build, deployment and a human-in-the-loop review step. Indicative CAD ranges help you budget; final project scope is confirmed after discovery.

01 · Discovery

Proptech Discovery, Strategy & Roadmap

Before any model training or integration work, we map how your brokerage, developer or property management team actually moves data today. That means tracing MLS feeds, CRM exports, ERP line items, manual spreadsheets and the inbox workflows where leads go cold. We document where machine learning adds value versus where a simple automation rule suffices, and we define model evaluation criteria your leadership can sign off on. Deliverables include a phased roadmap, integration architecture, risk register for PIPEDA-sensitive fields, and a CAD budget band for each phase. Discovery is where responsible AI starts: we flag where estimates must stay estimates, not appraisals, and where a human review step is non-negotiable. Typical engagement: two to four weeks with workshops at our Portland Street studio or remote.

Indicative range: C$8,000 – C$18,000

02 · Valuation

Automated Valuation & Pricing Models (AVM)

We build automated valuation models calibrated to Canadian market data — comparable sales, rental benchmarks, geospatial location analytics and macro signals relevant to your asset class. Predictive analytics produce price and demand forecasting bands with explicit uncertainty, not a single headline number your agents might misread. Every AVM passes a model evaluation loop: holdout testing, drift monitoring and documentation of features that drive the estimate. Agents and analysts receive a review interface where they can accept, adjust or reject a model-generated estimate before it reaches a client conversation. We do not present these outputs as professional appraisals or investment advice; they are decision-support tools for real-estate teams who need defensible ranges. Integrations push approved estimates back to your CRM or portfolio dashboard.

Indicative range: C$45,000 – C$140,000

03 · Lead scoring

Lead Scoring & CRM Intelligence

Brokerages lose deals when leads sit unranked in a shared inbox. We build lead-scoring models that weigh engagement signals — site visits, document downloads, showing requests, email threads — alongside property fit and agent capacity. Predictive analytics rank urgency without pretending to guarantee a conversion. The model sits inside your existing CRM via API or scheduled sync; reps see a score, a rationale snippet and a human override button. We audit for fairness: no proxies for protected characteristics, documented data limits where sample bias exists. Retainer clients receive quarterly recalibration as market conditions and lead sources shift. This is automation that respects the agent's judgment — the score informs the call, it does not replace it.

Indicative range: C$35,000 – C$95,000 · Retainer from C$6,500/mo

Senior analyst reviewing an automated valuation model output with a client at PropForge AI

Model review · AVM evaluation session

Screens showing valuation model bands and comparable property data for a Canadian brokerage

Valuation screens · illustrative output

Engineering team in a late build session wiring document automation and listing generation pipelines

Build session · document automation sprint

04 · Automation

Document & Listing Automation

Listing copy written at 11pm is readable — and wrong half the time. We deploy document AI and OCR pipelines that extract fields from leases, disclosure packages, floorplans and municipal records, then route structured data to your templates. Generative listing generation drafts descriptions from verified facts — square footage, neighbourhood context, feature lists — with a mandatory human review queue before anything posts to MLS. Natural language processing handles variant document formats; computer vision assists with floorplan dimension reads where photos are available. Retrieval-augmented generation on property document libraries lets agents query past deals without digging through shared drives. Every generated paragraph carries a source trail. This is listing automation with guardrails, not publish-and-pray AI copy.

Indicative range: C$40,000 – C$110,000

05 · Dashboards

Portfolio & Operations Dashboards

Property managers and REIT analysts often hold hundreds of units across spreadsheets that disagree. We build portfolio analytics dashboards that unify market data, occupancy, rent rolls, capex schedules and geospatial location analytics in one view. Dashboards pull from your data pipelines on a refresh cadence you control — daily for operations, weekly for investor reporting. Each metric links back to source tables so an asset manager can explain a figure in a board meeting. We design for the human-in-the-loop: alerts flag anomalies, but a qualified analyst confirms before automated emails go to stakeholders. These are custom builds you own — not a SaaS login with per-seat fees.

Indicative range: C$50,000 – C$160,000

06 · Integrations

Integrations, MLOps & Data Pipelines

A model that never reaches production helps nobody. We wire MLS feeds, CRM systems, ERP platforms and cloud warehouses into reliable data pipelines with deployment monitoring, versioning and rollback. MLOps practices cover automated valuation models, lead-scoring endpoints and document AI services — logging predictions, tracking drift and alerting when retraining is warranted. Integration work includes authentication, rate limits, error handling and documentation your internal IT team can maintain. For brokerages with franchise IT policies, we align with approved cloud regions and PIPEDA retention rules. Retainers cover ongoing pipeline health, integration updates when vendors change APIs, and feature iterations scoped in sprint cycles.

Indicative range: C$55,000 – C$200,000+ · Retainer from C$8,000/mo

Service notice. All figures above are indicative CAD ranges for studio engagements — not quotes, not guaranteed ROI, and not investment advice. Deliverables are custom-built tools and analytics for your real-estate organization; outputs remain model-generated estimates subject to human review. PropForge AI is not a licensed brokerage, listings portal, mortgage broker or property fund.

Discuss your build scope

Share your integration landscape, data sources and timeline. We will propose a discovery path with an honest CAD band.

Scope a proptech build